Led the redesign of Porsche’s digital car configurator, aiming to provide a more intuitive and visually stunning user experience. Integrated high-fidelity 3D models, allowing users to customize their vehicles with real-time, interactive visualizations. Streamlined the interface to focus on luxury, ensuring every detail of the Porsche experience was conveyed digitally, from the interior finishes to exterior colors. The project highlighted the brand’s commitment to precision engineering, translating their luxury car experience into an effortless online journey.